The 3 Legs of a CEU — Your Knowledge, the Developer’s Skills, and the Learner’s Interest

stool-with-shadowA successful Lunch & Learn Continuing Education Unit (CEU) relies on three main components: 1) Your company’s knowledge, 2) Our skills and experience as educational developers, and 3) The interests and needs of the learners.

We see it as a three-legged stool that is strong and balanced. Let’s look at each factor:

Your Company’s Knowledge

Nobody is as up to speed as you and your team on your company’s product and how it fits into the big picture of the design and build industry. While each presentation is necessarily unbranded, meaning that no brand names are used, the learners need to know specifics about the type of product you produce. What is the best application for it? What are the design considerations? What are the installation factors? Is it sustainable and/or resilient? The successful CEU will draw on your company’s knowledge. Your effort and ability to convey that knowledge to the CEU developer will ensure that the CEU is accurate and that the presentation development moves forward without struggle, delay, or chaos. That means it will be in the hands of your sales reps for use sooner rather than later.

Our Skills and Experience

Because developing Continuing Education Units is what we do most every day, all day long, we’ve gotten pretty good at it. We’re able to use our skills as reporters, writers, compilers and explainers of complex issues to create CEUs that are both informational and easy to digest. While some large companies have staff members who are skilled in creating CEUs that will be approved for credit by the AIA, GBCI, or other organization you have signed on with, it’s more likely that your company will not have someone with these advanced skills on staff. That’s where we come in. We take the knowledge of your team, add more context to it, and create a superior product. (Click here for list of CEU projects completed.)

The Learners’ Needs and Interests

All of our efforts are, of course, focused on the end users. What will their experience be like? We want the learners to show up at their Lunch & Learn session with great intrigue about the topic. We have achieved this by developing an interesting topic and by giving it a compelling title. Then, we further our goal by introducing the information in a logical order. Generally, that means going from the big picture, and then distilling down to the specifics. That means that by the time the learner is presented with specifics, there is that all-important context. We also like to add case studies to show how a certain type of product solved a design or construction problems. And of course, we all like nice images on the slides.

When considered all together the three factors of your knowledge, our presentation skills, and the learner’s interests makes a very strong educational product.

To discuss your Lunch & Learn CEU needs, contact us at


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